1. What is KPI Management Software?

“KPI Software is a solution that assists business managers in designing Key Performance Indicator (KPI) systems, updating performance data for KPIs, evaluating KPI execution results for departments and employees, and presenting KPI performance reports in the form of indicators or consolidated KPI dashboards.”

With KPI management software, businesses can easily manage the execution of strategic objectives and have additional grounds for assessing employee performance. Well-designed KPI software simplifies the complex KPI evaluation process, particularly in large enterprises.

In practice, KPI evaluation software often needs to integrate with other enterprise management systems such as DMS, CRM, or HRM. This integration allows the software to update input data for KPIs or output results (KPI assessment results) for purposes such as salary calculation, bonuses within the human resource management system. In cases of standalone operations, KPI software may require direct data entry or importing of performance results from Excel.

2. Key Features of KPI Software

2.1. Functionality of KPI Software

• Designing KPIs at Various Levels: Company/Group, Department, Individual
• Hierarchical Approval of KPIs
• Assigning KPIs to Responsible Individuals (PIC)
• Data Entry or Direct Evaluation by Department Heads
• Multi-Level Approval of KPI Results
• Updating KPI Execution Status
• Evaluating KPI Execution Results
• Synthesizing and Ranking KPI Evaluation Results for Departments and Individuals
• Overall KPI Performance Reporting by Level – Dashboard
• Mobile Version (KPI App)

2.2. Limitations of KPI Software

Despite its importance in business management and operations, KPI software has certain limitations:

• Not a Comprehensive Management Software: KPI software cannot directly manage all business functions.
• Integration Requirements: KPI software needs integration with other management software to synchronize data automatically.
• Selective Use: KPI software typically focuses on managing critical and strategic indicators.

3. Considerations for Implementing KPI Management Solutions

• Design KPIs Appropriately.
• Integration with Other Management Software.
• Managerial Involvement.
• Integrated Utilities in KPI Software.

4. Six Criteria for Selecting KPI Management Solutions

• User-Friendly Interface.
• Flexible Data Input.
• Permission-Based Control.
• Informative Reporting.
• High Customization Capability.

In conclusion, KPI software plays a crucial role in enhancing performance management processes within organizations, provided it is implemented and utilized effectively.

Cre: ooc

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1. Assessment of Job Performance

In any enterprise, the significance of the human resource system cannot be overlooked. Human resources are a crucial determinant of overall business efficiency, profitability, revenue, and developmental progress. Effective human resource systems are evaluated through various aspects, including job performance results. However, controlling work processes and efficiency is not a simple task, especially in companies with hundreds of employees. Reports often reveal deficiencies in accurately reflecting real-time, actual effectiveness, posing significant challenges in monitoring and management. HR management software dashboards serve as invaluable tools for managers to assess the work effectiveness of all employees in the company.

2. Time Saving and Productivity Enhancement with HR Software

Administrative tasks are among the most time-consuming responsibilities for HR managers. Some of these tasks include daily work supervision, employee data updates, vacation approvals, salary and allowance calculations, training supervision, etc. Automating these tasks through HR management software systems helps reduce the time and effort needed to complete each task. Once time constraints are addressed, numerous associated benefits follow suit. Ineffective time allocation can be redistributed to other tasks, thereby enhancing overall work efficiency and avoiding unnecessary waste.

3. Data Verification and Prompt Decision Making

In decision-making processes, timely and accurate information is crucial. Complete and timely information facilitates easier decision-making. HR software allows managers to collect data and access it at any time. With this data set, managers can view and access it with just a few clicks. This enables deeper analysis of relevant data to identify trends and detect issues, providing a feasible solution to circumvent the clutter of a paper-based system with cumbersome file cabinets and information retrieval.

4. Interaction Between Management and Employees

Internal corporate culture is vividly demonstrated through work interaction processes. Good, effective, and fast interaction enhances work efficiency and serves as a bond between managers and employees, as well as between employees themselves. Regardless of the digital transformation era, employees always need two-way exchanges with managers and colleagues. Using HR management software streamlines this interaction process. Managers and employees can still update each other’s work situation under restrictive conditions, solve work tasks quickly and neatly.

5. Employee Retention

Retaining employees is one of the most crucial tasks. Although recruitment is necessary for business growth, retaining the current workforce yields greater cost-effectiveness. Moreover, employees are accustomed to the company’s policies and work processes. HR management software allows managers to monitor employee performance, thereby outlining career development plans for them. This process involves gathering information on work performance, maintaining records of each employee’s strengths and weaknesses for regular assessment. This enhances employee morale by providing them with goals to aim for and makes them feel more connected to the company.

6. Implementing HR Software in Enterprises

HR management has undergone significant changes in businesses over the past 25 years. The HR department has evolved from merely executing administrative procedures to constructing and implementing strategies. The deployment of HR software is a trend aimed at bringing significant value to HR management in enterprises. Nowadays, the widespread availability of intelligent applications and the connectivity capability of job performance results across these applications for HR and business managers provide valuable tools and information to perform management tasks and make better decisions.

7. Three Customer Groups in Enterprises

Over the past decade, the trend of applying beyond the boundaries of a single software has become apparent. The function of Human Resource Management has been divided into deeper specialties. Software developers focus on developing their most robust and strongest products. HR management software can be developed separately and integrated. Implementing HR software can focus on specific tasks. Human Resource Managers set goals to increase the efficiency of key functions. Simultaneously meeting the needs of three main customer groups: Senior Managers, Mid-level Managers, and Employees.

These points highlight the pivotal role of HR management and the transformative impact of HR software in modern business environments.

Cre: ooc

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1. What is Multi-Channel Marketing?

Multi-Channel Marketing focuses on reaching customers through various channels, both online and offline. Brands employing this strategy can establish a consistent presence across platforms and reach their target audience effectively.

However, when marketing across multiple channels, presence and strategy must align. It’s essential not to focus on different platforms without coherence and alignment with goals.

Instead, to craft messages for each platform, a consistent strategy is crucial. If targeting the same audience, develop a unified supplementary strategy for approaching them across platforms.

Your potential customers could be anywhere, and your task is to be present everywhere they are. As potential marketing channels expand, implementing Multi-Channel Marketing campaigns will continue to be key to success.

2. The Importance of Multichannel Marketing

Numerous channels exist to reach your target audience, and the number keeps growing. Apart from traditional marketing channels like billboards, direct mail, flyers, and networking events, digital channels like Facebook, Twitter, Instagram, YouTube, LinkedIn, Messenger, TikTok, etc., are equally crucial.

Focusing on a single channel means missing out on many other customer opportunities. Moreover, multi-channel customers spend three to four times more than single-channel customers, justifying the investment in this strategy.

2.1. Increasing Brand Awareness and Recognition

Multi-channel methods create a network of channels to maximize customer reach, resulting in increased brand presence across various platforms.

Customers not only actively receive information on chosen channels but also passively encounter similar information across multiple channels, enhancing their awareness of your brand.

Moreover, Multi-channel marketing allows reaching customers on channels they actively choose without influencing their purchasing decisions.

2.2. Message Consistency

Maintaining message consistency across different channels is a common challenge in marketing campaigns. Each campaign aims to impact customer awareness and behavior, whether targeting potential, new, or existing customers.

Multi-channel marketing not only ensures message alignment but also enables departments to proactively push the message across channels.

2.3. Data Collection

More touchpoints (channels) mean more customer data. However, since the multi-channel approach aims to convey information across as many channels as possible, primary data focuses on the sales channel rather than the customer.

3. Challenges of Implementing Multi-Channel Marketing Strategies

Despite the benefits, Multi-channel marketing poses challenges:

3.1. Marketing and Strategy

Multi-channel Marketing lacks strategic depth. While it involves various media to reach customers, a true multi-channel strategy considers customer journeys and interactions across platforms.

Therefore, rather than just applying Multi-channel marketing, a specific and detailed multi-channel strategy is crucial.

3.2. Increasing Complexity with More Channels

Expanding channels means developing and expanding messages across all of them while collecting additional customer data.

3.3. Time and Resources

Expanding channel networks and management tools require more time and resources. Implementing an effective multi-channel marketing plan demands significant investment.

3.4. Permissions

Implementing multi-channel marketing without a clear strategy can lead to confusion and difficulties in budgeting and resource allocation.

4. Building an Effective Multi-Channel Marketing Model

Implementing multi-channel marketing need not be overly complicated. Here are five simple steps:

4.1. Identify Customer Profiles

Understanding the demographics and behaviors of your target audience is crucial for a successful multi-channel strategy.

4.2. Determine Access Channels

Select channels based on where your target customers are most likely to engage, both online and offline.

4.3. Develop Messages

Craft a unified message adaptable to each channel, ensuring consistency but tailored to platform specifics.

4.4. Integrate Channels

Ensure seamless connectivity of messages across channels, possibly by designating a primary platform for content distribution.

4.5. Define Key Performance Indicators (KPIs)

Establish KPIs for each channel to gauge campaign success and adapt strategies accordingly.

5. Successful Examples of Multi-Channel Marketing

Apple exemplifies successful multi-channel marketing by integrating digital platforms with retail stores, providing customers with an immersive experience and emphasizing service over sales.

In conclusion, Multi-channel marketing is a powerful strategy for businesses to engage customers effectively across various platforms. Understanding its concepts and challenges can help optimize marketing strategies across different channels.

Cre: tanca

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1. Why Increase Fanpage Likes?

1.1. Enhancing Fanpage Credibility

This is the primary reason businesses seek to increase likes for their fanpages. A fanpage with 100,000 likes undoubtedly appears more credible than one with 1,000 likes. In Vietnam, users often check the number of likes to assess the page’s reputation and the products it offers. However, high likes with poor interaction may lead 90% of customers to believe the company has purchased fake likes.

1.2. Boosting Business Growth through Fanpage Likes

For businesses owning fanpages with genuine likes (potential customer base), this presents an opportunity for effective sales through the platform. Highland Coffee, with over 1.6 million fanpage likes, effectively utilizes Facebook to disseminate information, campaigns, and customer appreciation vouchers. Their engaging posts receive thousands of likes, contributing to the brand’s revenue growth.

2. 8 Highly Effective Fanpage Like-Increasing Methods

2.1. Running Facebook Ads for Sales

Utilizing Facebook Ads is one of the most effective ways to increase fanpage likes and followers. By targeting the “Engagement” objective, businesses can connect with their desired user demographics. Even the “Conversion” objective can increase followers and interactions, thus contributing to sales growth.

2.2. Increasing Likes with Viral Content

Posting viral content, including memes, funny videos, quotes, and life messages, can increase user engagement. Users often tag their friends, thereby boosting post interactions. However, it’s essential to ensure content relevance to the business or the messages it aims to convey to customers. Proper source citation is necessary when using content from other sources.

2.3. Organizing Giveaways to Boost Fanpage Likes

Organizing giveaways, such as mini-games with prizes or voucher sharing, can effectively increase fanpage likes. Businesses can use platforms like Rafflecopter to generate discount codes and then use their Facebook fanpage to distribute them to target customers.

2.4. Adding Facebook Like Buttons via Website Popups

Some e-commerce websites use popups with Facebook “Like” buttons to direct and interact with customers, enhancing business engagement.

2.5. Utilizing Facebook Watch for Fanpage Like Increases

Facebook Watch, a platform for sharing live videos, allows businesses to attract interactions and comments from customers.

2.6. Creating Trending Video Content

Videos tend to generate better interactions than images or infographics. Therefore, focusing on video content creation with a well-planned script, resources, and content strategy can attract more followers.

2.7. Engaging with Customers

Many large businesses actively engage with customers on Facebook, building sustainable relationships. By conversing humorously and familiarly, businesses like Netflix, Durex, and Adidas have cultivated user communities, fostering interactions with millions of users.

2.8. Offering Coupons and Vouchers

Finally, offering attractive voucher codes can not only increase interactions but also improve sales for businesses.

3. Should You Run Facebook Ads to Increase Fanpage Likes?

Running ads to increase fanpage likes is often recommended for new pages lacking likes. Properly targeted ads can attract the right audience and promote interaction, especially with sufficient marketing budgets.

4. Should You Buy Likes for Facebook Fanpages?

Here are two reasons why businesses should avoid purchasing fanpage likes:

• Poor Interaction = Poor EdgeRank Score: Facebook’s algorithm prioritizes posts based on interaction. Low interaction means a lower EdgeRank score, resulting in reduced visibility for business posts.
• Inability to Convert into Customers: Interacting with users uninterested in products or services only wastes time and effort.

5. CleverAds – Enhancing Fanpage Credibility and Increasing Likes

CleverAds pioneers new-generation advertising services and technology in Vietnam and Southeast Asia. Offering comprehensive digital solutions, CleverAds assists businesses in running ads across various platforms, including Facebook, and helps enhance credibility and reach target customers.

6. Conclusion

These are some strategies for increasing fanpage likes that CleverAds has compiled and shared with businesses. If your business plans to venture into online operations, creating a fanpage and applying these methods could be beneficial.

Cre: cleverads

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1. Short-form Video Trends on Social Media

TikTok, a pioneer in short-form content, boasts nearly 1.7 billion global users in 2023, averaging 1.1 billion monthly active users.

TikTok users favor engaging and entertaining content. Marketers need to adjust content strategies to align with business goals and provide more value.

Wyzowl’s 2023 video marketing statistics:

• 91% of businesses utilized Video Marketing in 2023.
• 96% agree that Video Marketing enhances understanding of products/services.
• 91% reported increased website traffic.
• 89% of viewers feel videos persuade them to purchase products/services, with 79% being software and apps.

In the US, the average user spends 45.8 minutes daily on TikTok, totaling 17.6 million hours of video views/day. Another interesting find: vertical videos have higher full-content viewing rates compared to horizontal formats.

Crafting short video strategies:

• Viewer value is the cornerstone of high-quality content.
• Say “NO” to message-less content. Encourage action to convert viewers into customers.

2. Robust Growth of YouTube Content

Despite the dominance of short content, YouTube remains competitive. With the highest average session duration (00:20:04), YouTube boasts one of the lowest bounce rates (21.65%).

Demographically:

• TikTok content targets young, tech-savvy users. YouTube attracts all demographics, with a third being Baby Boomers.

Benefits of using YouTube:

• Aligns with long-term content strategies.
• Enhances website traffic with Google Search.
• Content reusability: break down videos for sharing on other social platforms like IGTV, embed links on blogs, etc.
• To ensure valuable content and drive traffic, utilize thumbnails to highlight keyword-rich titles.

3. Social Commerce Continues to Surge

Social Commerce has long been a significant Social Media trend. Brands and platforms are striving to convert social networks into distribution channels.

Pre-COVID-19 consumer habits were significantly influenced by Social Media:

• In 2018, 30% of consumers made purchases through Pinterest, Instagram, Twitter, or Snapchat. With this figure soaring during the pandemic, consumer expectations are shifting due to inflation.

Before delving into the 2024 Social Media trends’ impacts, let’s examine post trends:

3.1. Factors Directly Impacting Consumer Habits

PWC’s June 2023 consumer survey found:

• Half of respondents intend to increase online shopping spending in the next 6 months.
• Cross-platform transitioning to meet search needs, allowing brands to market across multiple platforms.
• Search engines (55%) and retail websites (34%) are primary reference sources before purchasing. However, the influence of social media on Gen Z should not be underestimated.

3.2. Record-Breaking Smartphone Transactions

E-commerce sales are projected to reach $620.97 billion in 2024. This means almost half (42.9%) of e-commerce transactions are made via smartphones.

Increased app usage leverages sales growth:

• Particularly, Gen Y and Gen Z consumers exhibit significant spending. Tech-savvy user files will increase due to smartphone operation opportunities. This is why most social media platforms now have a “Buy Now” button.

3.3. Social Media Display Correlates with Sales Effectiveness

Businesses understand the importance of appearing on consumers’ social media. Stores using at least one social media platform have over 32% higher sales than those that do not.

3.4. Ideal for Reviews Content

It’s no surprise that 71% of consumers prefer online shopping. However, before adding products to their carts, 84% of online US consumers access social media.

Hence, businesses need to upgrade processes to receive and share customer reviews on Social Media.

3.5. Gen Z Uses Instagram to Discover New Brands

Gen Z prioritizes smartphone use. Instagram caters to this need, with reports from Compose showing:

• 60% of Gen Z consumers in the US use the platform to discover new brands and products.
• Of these, 73% want brands and sellers to connect with them through Instagram.

3.6. Online Business Trends

According to Statista:

• In 2023, US online consumers increased by 30% compared to 2019, reaching 80 million people. Experts believe this index will continue to grow in the future. Total spending reached $27 billion despite economic downturns.

Social Commerce’s projected 2028 revenue is $145.2 billion.

Significance:

Online shopping is becoming ubiquitous. Consumers use social media to buy or review products. Therefore, brands need strategies to attract customers on suitable platforms, thereby improving ROI and customer experience.

4. Content Creation Power Shifts to Content Creators

87% of consumers trust family and friends’ recommendations.

71% choose bloggers, vloggers, and social media influencers who have experienced and used products.

Customer feedback is 12 times more reliable than direct marketing. Two-thirds of users trust customer opinions before posting.

User-generated content (UGC) has 9.8 times the impact of influencer content when making purchasing decisions.

86% of women use social media for shopping advice. It’s challenging to overlook the potential of collaborating with influencers to create UGC campaigns.

Starting UGC content plans:

• Survey existing UGC: images, branded posts, etc., on customers’ social media.
• Survey and select highly satisfied customers. Then coordinate to share their experiences on social media.
• Research influential figures with high followers in the same field. A large following is the key to future community building. Ensure reasonable resource investment for promotion.

5. Strong Community Development on Social Media

One of the recurring activities on social media is community building. 66% of brands believe that communities positively impact customer retention.

According to GlobalWebIndex:

• 76% of all social media users participate in at least one community on each platform. These communities harbor the most loyal brand customer groups.

It’s not surprising that platforms like TikTok and Instagram are promoting feedback and comment features with video formats, offering more value to viewers. Community managers become essential in the Marketing team.

Tips for building online communities:

• Respond to comments.
• Encourage brand tagging in posted content.
• Address negative feedback.
• Establish relationships with influential content creators by showing empathy to viewers.

6. Paid Social Media Advertising Narrows Targeting Scope

According to PWC, consumer purchasing decisions are influenced by advertising:

• Attracting the attention of 31% of respondents, with 43% belonging to Gen Z.
• 37% prefer directly linked advertising with offers and promotions from favorite brands or products.
• About one-third (34%) are attracted to sponsored ads on platforms.

The most crucial factor for successful advertising campaigns is identifying specific target audiences.

• 54% of customers are annoyed when they encounter ads for products they’ve already purchased.
• Although broad-reaching is effective in enhancing brand awareness, businesses need to be more cautious as the market saturates. Social media advertising is highly competitive, as it contributes significantly to online business activities.

84% of consumers have made a purchase after watching video ads. Additionally, online touchpoints need to match customers’ expectations.

Platforms need to adjust and diversify. For instance, TikTok has introduced TikTok Shopping, allowing users to purchase products without leaving the app.

7. Conclusion

2024 is poised to be another transformative year for Social Media Marketing. Marketers must keep pace with evolving trends and consumer behaviors to stay competitive.

The key takeaways are clear:

• Embrace short-form video content.
• Leverage YouTube’s robust growth.
• Harness the power of social commerce.
• Collaborate with content creators.
• Prioritize community development.
• Optimize paid social media advertising.

With these insights, brands can navigate the ever-changing social media landscape and drive meaningful engagement and growth.

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So, what are the 7Ps in marketing, and how can you apply them effectively? Let’s explore the key points together.

1. What are the 7Ps in marketing?

The 7Ps model is an extension of the original 4Ps model, incorporating additional elements to better suit businesses, especially those in the service sector.

The 7Ps model includes the following elements:

• Product
• Price
• Place
• Promotion
• People
• Physical evidence
• Process

This model is considered essential for all service-oriented businesses. Let’s delve into each element to understand its significance and strength.

2. Product:

In the service industry, products are largely intangible. For example, in tourism services, customers can only experience but not physically possess the service.

Customer satisfaction with the service experience is the measure of service quality.

To succeed with this first “P,” you need the following strategies:

• Identify your target customer profile and market segment.
• Highlight your unique selling proposition (USP) compared to competitors.
• Regularly listen to and engage with customers.

3. Price:

Among the 7Ps, price is the only factor that generates revenue for the business.

Therefore, you need to consider setting an appropriate price. Some pricing strategies to consider include:

• Market penetration pricing: Setting low prices initially to capture market share, typically for products with little differentiation from competitors.
• Competitive pricing: Assessing the competitiveness of competitors to determine an appropriate pricing level.
• Skimming pricing: Setting high prices to maximize profit initially, then gradually lowering prices to attract more customers.
• Cost-based pricing: Calculating product costs and adding a desired profit margin to determine the final price.
• Value-based pricing: Setting prices based on the value customers are willing to pay for the experience.

4. Place:

Distribution channels in the service sector are crucial. For example, for a children’s English learning center, their customers are usually parents within a 3km radius. Therefore, locating the center in densely populated and convenient areas is essential.

Additionally, for online service distribution channels, factors such as connectivity, user interface, and online experience need to be considered.

5. Promotion:

In today’s competitive environment, promotion is a heavily invested tool for businesses. Typical promotion strategies include discounts, public relations, and advertising.

Businesses need to be judicious in choosing the appropriate methods to avoid excessive costs that may eat into revenue.

Consider the following factors:

• Timing for promotional activities.
• Impact of promotions on brand perception.
• Budget allocation for promotion.
• Understanding customer needs and desires.
• Monitoring and measuring the effectiveness of promotions.

6. People:

In services, people play a crucial role in influencing service quality. Inconsistent service quality can often be attributed to human factors.

To ensure consistency in the service process and provide the best customer satisfaction, you need to ensure quality personnel. Some suggestions for improving personnel quality include:

• Establishing structured training processes for employees.
• Implementing systems for monitoring, supervision, and evaluation of quality.
• Inspiring employees with product and brand enthusiasm.

7. Physical evidence:

Factors such as the aroma of freshly brewed coffee, neatly arranged tables and chairs, and open spaces with natural light are seemingly simple but crucial elements in the customer experience.

To increase customer satisfaction, you need to observe and manage factors such as physical facilities, decoration, color schemes, aromas, and behind-the-scenes elements.

8. Process:

For service businesses, a simple, streamlined, and clear process is crucial.

Complex and time-consuming processes negatively impact the overall customer experience, especially when customers are in a hurry.

Some ways to optimize processes include:

• Eliminating unnecessary steps.
• Ensuring sufficient staffing levels to execute service processes.
• Ensuring materials are readily available for service.
• Encouraging customer participation in some process steps.

9. Starbucks – The coffee giant’s success with 7Ps in marketing

As the world’s most valuable beverage brand, Starbucks is a testament to the resounding success achieved by seamlessly integrating the 7Ps in marketing.

Originally just a small coffee shop, Starbucks’ philosophy of selling experiences rather than just coffee, coupled with relentless marketing efforts, has led to over 18,000 stores in 49 countries.

• Product: Agile in innovation, Starbucks introduces numerous seasonal product lines. They also diversify into complementary products, which are highly sought after.
• Price: Starbucks opts for a premium pricing strategy, based on the customer experience.
• Place: Starbucks primarily offers its products through coffee shops, with some distribution through online channels.
• Promotion: Starbucks invests heavily in advertising, promotions, and loyalty programs to drive sales growth.
• People: Starbucks prioritizes employee training and development, creating an inclusive and diverse workplace.
• Physical evidence: Starbucks’ café designs aim for customer comfort, from the aroma of coffee to personalized decor.
• Process: Starbucks ensures a professional, friendly, and efficient service process, starting with a warm greeting and ending with a fond farewell.

Conclusion on 7Ps in marketing

The above are basic definitions and suggestions to help businesses better apply the 7Ps in marketing mix. Hopefully, these insights will spark new ideas for your business.

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1. Why it’s important to identify ways to attract tourists

Finding tourists plays a crucial role in ensuring the success and sustainability of a travel business. Customers are the primary source of profit for travel businesses, as new customers consume their products/services.

So, how important is it to find tourists for a travel business? Here are some key roles:

1.1. Generating revenue and profit

Tourists are the main source of income for travel businesses. Finding and attracting new customers ensures maintaining stable revenue and increasing profitability for the business.

1.2. Ways to attract tourists: Brand building

Customer satisfaction is essential in building the reputation and brand of a travel business. Satisfied customers create positive word-of-mouth and referrals, enhancing the business’s visibility.

1.3. Enhancing customer loyalty

Finding new tourists is an opportunity to expand the customer base and enhance customer loyalty. Loyal customers can become a stable source of income and help increase the business’s longevity.

1.4. Ways to attract tourists: Promoting sustainable development

Finding tourists also involves considering environmental protection and sustainable development. Attracting tourists with awareness of sustainable tourism can help businesses implement strategies and actions to protect the environment.

1.5. Adapting to new trends and needs

Finding tourists helps travel businesses maintain flexibility and adapt to new trends and changes in market demand. This helps businesses stay competitive and better meet customer expectations.

In summary, finding tourists is not just a sales process but a comprehensive strategy to help businesses build and maintain relationships with customers, enhance their brand, and achieve long-term sustainable development.

2. Effective ways to attract tourists

2.1. Social media advertising

The number of social media users in Vietnam reached 70 million in January 2023. The popularity of social media continues to increase, showing no signs of decline.

Therefore, using popular social media advertising platforms (Facebook, Instagram, Twitter, LinkedIn) to reach customers through:

• Target audience identification.
• Geo-targeted advertising.
• Using attractive images and videos.

Posting content with beautiful images and unique videos is also a way to attract tourists.

2.2. Google advertising

Google Ads is an excellent option. Use Google Ads to appear in Google search results when users enter keywords related to your products or services.

Both text and image formats are effective.

Google Ads strategies allow businesses to advertise offers, promotions, and special tour packages, attracting the attention of tourists and encouraging them to book services.

Online Google Ads advertising is flexible, adjusting based on actual results. This helps travel businesses adapt quickly to market changes and changing needs of tourists.

Google Ads provides campaign tracking tools.

Businesses can assess views, clicks, conversions, and ROI, thereby adjusting strategies to optimize performance.

2.3. Optimize the travel experience website

Optimizing the website is the process of improving and adjusting factors on the website to enhance the user experience, improve website performance, and increase the ability to attract and retain tourists. The ultimate goal of website optimization is to achieve the business goals through their website.

Website optimization aims to:

• Enhance visibility in organic search results, increasing opportunities to attract tourists from online searches and compete with competitor websites.
• Optimizing the website according to SEO principles helps the website rank high in search results of search engines like Google. This is important to increase the chances of tourists finding your website when they enter keywords related to travel.

This process involves providing useful content for tourists. Information about tourist destinations, guides, reviews, and attractive images can help attract and retain customers.

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Let’s delve into the Marketing Mix strategy with the Admin in the article below.

1. Definition: Marketing Mix Strategy

Marketing Mix is a concept in the field of marketing, referring to the use of a set of strategies and tools to promote and market products or services, thereby influencing and attracting customers to become consumers or buyers.

The Marketing Mix concept was initially proposed by Professor James Culliton at Harvard University in 1948. It was later widely developed by E. Jerome McCarthy.

The Marketing Mix includes crucial factors such as Product, Price, Place, and Promotion.

2. The Role of Marketing Mix Strategy

The Marketing Mix strategy is a marketing strategy comprising elements such as product, price, distribution, and advertising. Therefore, the Marketing Mix strategy plays the following roles:

2.1. For businesses

The Marketing Mix strategy helps them identify and meet consumer needs, differentiate and compete in the market, optimize resources and costs, increase revenue, and profit.

2.2. For consumers

Marketing Mix provides them with quality products and services, suitable for their needs and abilities, offering multiple choices and information, increasing satisfaction, and loyalty to the brand.

2.3. For society

It brings many benefits such as raising public awareness and attitudes about social issues, promoting positive and voluntary actions by citizens, solving complex social issues.

3. Factors Influencing the Marketing Mix Strategy

The Marketing Mix strategy is influenced by the following factors:

3.1. Internal factors:

Marketing objectives: Increase sales, build brand awareness, create potential customers

Marketing Mix strategy: Market segmentation, competitive pricing

Product life cycle stage: Introduction, growth, maturity, decline

Budget: Production costs, marketing, distribution, customer service, R&D

Other internal factors: Corporate culture, resources, systems, teams, technology

3.2. External factors:

Competitive rivals: Strengths, weaknesses, strategies, market share

Customers: Needs, preferences, behavior, purchasing power

Economic environment: Economic growth, inflation, interest rates, exchange rates

Social environment: Culture, customs, lifestyles, trends

Technological environment: Technological advancements, automation, e-commerce

Legal environment: Government regulations, consumer protection laws, competition laws

Physical environment: Climate, geography, natural resource availability

3.3. Uncontrollable factors:

Natural disasters: Earthquakes, floods, hurricanes

Political upheavals: Elections, wars

Epidemics: Diseases, viruses

Unexpected events: Accidents, crises, economic downturns

4. Classification of Marketing Mix Strategies

Explore the three most effective and popular Marketing Mix strategies today:

4.1. 4P Marketing Mix Strategy

The 4P Marketing Mix strategy is the most traditional and widely used marketing strategy, comprising 4 elements:

Product: Characteristics, features, quality, design, brand, packaging, etc., of the product.

Price: The price that customers must pay to purchase the product.

Place: The distribution channels of the product to consumers, such as retail stores, supermarkets, online stores, etc.

Promotion: Advertising activities, promotions, public relations, personal selling, etc., to attract customers and boost sales.

4.2. Marketing 7P

The Marketing Mix 7P strategy is an extension of the 4P Marketing Mix and includes 3 additional elements:

Process: The processes and systems that the business uses to create and deliver products or services.

People: The workforce of the business, including sales staff, customer service personnel, technical staff, etc.

Physical Evidence: Any tangible evidence of the product or service, such as packaging, stores, signage, etc.

4.3. 4C Marketing Strategy

The 4C Marketing Mix strategy is a more modern approach than the Marketing Mix. It focuses on the customer and the value that the business brings to the customer.

The 4C Marketing Mix includes:

Customer Value: The benefits that customers receive when using the business’s products or services.

Cost: The total cost that customers must pay to obtain the product or service, including price, shipping costs, installation costs, etc.

Convenience: The ease with which customers can purchase and use the business’s products or services.

Communication: The channels and means that the business uses to communicate with customers, such as advertising, social media, email marketing, etc.

5. Conclusion

The Marketing Mix strategy is one of the essential factors for businesses to effectively reach and serve customers. By identifying and adjusting product, price, distribution, and advertising factors, businesses can create value for customers and achieve success in commerce.

We hope this article has provided you with useful knowledge about the Marketing Mix and the appropriate Marketing Mix strategies for your business.

Cre: cleverads

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1. Overview of Marketing Automation

1.1. What is Marketing Automation?

Marketing automation involves organizing, automating, measuring marketing tasks and workflows to enhance efficiency and drive revenue faster. Businesses aim for higher revenue and faster growth with lower costs. However, many companies still struggle to achieve these goals, especially in coordinating human elements, processes, and technology. Thus, Marketing automation has emerged to help businesses tackle these challenges.

This tool is designed to enable businesses to deploy marketing activities across multiple channels more effectively and automate repetitive tasks.

Marketing automation brings several benefits to businesses such as:

• Boosting lead generation
• Segmenting target markets
• Relationship marketing
• Upselling and cross-selling
• Measuring return on investment (ROI)
• Account-based marketing

1.2. What is the Importance of Marketing Automation?

Initially, marketing automation was only applied in large enterprises. However, recently, automation tools have become more popular and can be extended to small and medium-sized businesses.

It’s not surprising that marketing automation has transitioned from an optional tool to essential for all businesses. Statistics indicate:

• Marketing automation technology is expected to show a compound annual growth rate (CAGR) of 14% over the next 5 years.
• Growth rates for “marketing automation through media channels” are projected to reach 25% annually. Meanwhile, for “revenue-driving automation platforms,” it’s 19.4%.

2. Benefits of Marketing Automation

Considering the common challenges businesses face, attracting and retaining potential customers throughout the buying journey remains a top priority. Along with these goals, businesses also have to deal with the data explosion but struggle to utilize it effectively.

2.1. Attracting Potential Customers

Finding and attracting potential customers is crucial for business growth. By automating processes from marketing to sales, businesses will have more time to focus on overall strategies and nurturing potential customers.

Marketing automation provides businesses with a detailed picture of potential customer behavior. This tool will use tracking methods, such as monitoring users’ journeys through the website, to help marketers understand potential customers’ preferences and exactly where they are in the buying cycle.

For instance, if a specific customer is researching various product types, narrowing down their choices, and seeking information about a particular product, it means they’ve narrowed down their options and are ready to contact sales representatives.

Collecting information from touchpoints such as website visits, social media activities, and direct marketing enables marketing automation tools to score, evaluate, and prioritize potential customers. This can then drive broader marketing campaigns.

2.2. Improving ROI

Besides attracting potential customers, marketing automation allows businesses to establish clear, objective metrics about the customer lifecycle. Whereas previously, assessing a potential customer’s readiness could rely solely on a marketer’s intuition, now it can be based on predetermined results and measured by automation tools.

With such focused analysis, marketing automation can support sales teams, saving them more working time, measuring the effectiveness of customer interactions, and establishing overall campaign efficiency.

Predictions based on intuition are entirely eliminated from the process, especially decisions regarding when an individual potential customer transitions to a buying decision. Indeed, specific reports will allow businesses to accurately calculate costs per opportunity and ROI of specific marketing efforts.

2.3. Personalized Workflow

Every action of a potential customer is additional data points for a business’s marketing strategy. It allows them to know what customers are looking for and need. To track and collect this information regularly, businesses can’t rely on conventional manual methods.

Thus, marketing automation software helps businesses use this input across multiple channels. This provides deep insights into customer needs and delivers appropriate content at the right time.

These workflows will help potential customers access the right useful content they are looking for, gradually nurturing them into customers and decision-makers.

However, marketing automation doesn’t stop there. With the customer at the center, businesses can continue to attract customers through personalized workflows. To lead, attract them to become loyal customers.

3. Optimizing Marketing Automation Tools

Marketing automation is a combination of technology, strategy, and customer-centricity.

It enables businesses to nurture potential customers with highly personalized content, converting potential customers into customers. Making them satisfied and turning them into loyal customers.

To optimize marketing automation tools, businesses should integrate automation into their entire business operations. To break down silos and consolidate teams through time-saving processes.

Combined with human contact, marketing automation can further help businesses grow in the future. To get started, businesses need to think about their goals and how they will achieve them. Additionally, they need to identify which processes require marketing automation.

Step 1: Planning.

Identifying precisely what you are looking for and what you are trying to accomplish will make it easier for businesses to evaluate and select an automation platform. Make a list of needs and desires, then consider which solution meets the most essential criteria.

At this stage, businesses need to ensure alignment between sales and marketing revenue. The departments need to closely collaborate to create efficiency in work.

Step 2: Implementation.

After selecting the appropriate automation platform, choose a resource team to handle this work and train them carefully. These employees need to understand technology applications. Answer any customer questions and within the workflow.

An appropriate marketing automation solution will help integrate everyone, tools, and processes in marketing and sales teams, including:

• CRM system
• Lead scoring
• Sales information
• Interdepartmental workflows

Once marketing automation tools are deployed, businesses need to check regularly. This will ensure that activities are happening as desired and originally intended.

Step 3: Measurement.

Specific reports and analysis will help businesses demonstrate the impact of deployed marketing efforts. However, it’s essential to ensure that all necessary data has been measured. This includes account interaction levels and the impact of sales and marketing activities.

Moreover, it’s necessary to understand which key performance indicators (KPIs) are most important to monitor and which marketing fields provide the best ROI.

Step 4: Optimization.

By accurately identifying KPI data, businesses will easily optimize tools for better results. Controlling KPIs throughout the process will help businesses know which marketing activities are effective and which activities are stagnating.

For example:

A business identifies that event marketing is its goal. And trade shows are one of the best options for attracting potential customers. While webinars are more effective in pushing potential customers through the channel.

4. How Does Marketing Automation Impact Consumers?

Marketing automation not only benefits businesses but also helps their customers solve common challenges in the digital age. Customers are overwhelmed by too much information, making them feel confused when they need to find truly relevant answers.

Once customers have made product choices, they often have to undergo disjointed experiences. Because they have to constantly switch between different platforms, channels. Marketing automation can minimize this disjointedness by connecting platforms. It collects data in a usable format and prioritizes important tasks.

• Display more relevant content

With marketing automation, businesses can specify exactly what customers will see when they visit the website. From advertisements to email marketing, leverage customer portraits. Study their behavior to provide the information they need. Additionally, marketing automation helps businesses save unnecessary time by using collected data to highlight the most relevant content at the right time.

• Provide better, faster answers

In addition, marketing automation helps businesses prioritize tasks and manage potential customers. Therefore, customer questions are answered more quickly. The goal is to use information gathered in the customer database to provide the most accurate and relevant answers.

• Improve the overall customer experience

In conclusion, marketing automation can help improve the overall customer experience. By providing better content and faster answers, customers will feel that businesses understand their needs. Consequently, they are more likely to become loyal customers.

Conclusion

As technology continues to evolve, businesses need to adapt to stay competitive. Marketing automation is an essential tool for any modern business seeking to optimize its marketing efforts. By leveraging automation tools effectively, businesses can attract, engage, and retain customers more efficiently, ultimately driving revenue growth and improving the overall customer experience. However, successful implementation requires careful planning, implementation, measurement, and optimization. With the right strategy and tools in place, businesses can unlock the full potential of marketing automation and achieve their growth objectives in today’s fast-paced digital landscape.

Cre: cleverads

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1. Causes of Termite Infestation in Homes

Termites are insects closely related to ants, with soft bodies usually gray/brown or white – resembling “white ants”. Termites are harmful to construction works, even essential human belongings.Meanwhile, woodworms are hard-shelled insects, usually brown or black, with slightly gray hair. Woodworms specialize in damaging cereals such as rice, beans, and wood.The main food source for termites is cellulose – which is why untreated wood is prone to severe damage.Vietnam’s tropical monsoon climate, combined with high humidity in kitchen areas, creates favorable conditions for termite growth and development. Kitchen cabinets, often made of wood, provide an ideal food source for termites.

2. 6 Methods to Prevent Termite Infestation in Wood Kitchen Cabinets

“Prevention is better than cure” – Preventing termite infestation from the early stages will be more effective and avoid damage to your furniture. Especially in areas with a history of frequent termite attacks, these are tasks you should not overlook to protect your home from termite infestation.

2.1. Avoid Wood Contact with Water, Hot, and Humid Areas:

Wood exposed to water can easily become damp, affecting the quality, durability, and aesthetics of the wood. Therefore, you should limit water residue on wood surfaces and use a soft cloth to dry immediately after use.

2.2. Regularly Clean Wood Furniture for Effective Termite Prevention:

Use a soft, non-abrasive cloth to clean cabinets immediately after use to prevent moisture buildup and keep wood cabinets beautiful and new over time. Avoid using wet cloths to prevent paint discoloration and water absorption into the wood, which can cause cabinet damage. Avoid using cleaning chemicals to avoid damaging the cabinets.

2.3. Use High-Quality Wood to Help Prevent Termite Infestation:

Use wood from reputable brands that has been thoroughly treated to prevent termite infestation before being processed into furniture, such as moisture-resistant MDF, super moisture-resistant HDF, Picomat plastic, WPB plastic, etc. These types of cabinets are usually reasonably priced, durable, with many designs, high quality, and less susceptible to termites.

2.4. Apply Vecni Paint to Wood Surfaces to Prevent Termite Infestation:

Applying paint or vecni to wood surfaces will make them look newer and create a temporary protective layer for the wood to prevent termite infiltration. Typically, wooden items are prone to termite infestation after a period of use. Repainting not only makes the wood look newer but also protects it from termites.

2.5. Use Essential Oils to Prevent Termite Infestation:

Termites often like the smell of wood and moisture but dislike the smell of lemongrass essential oil. Lemongrass essential oil contains antibacterial agents such as citral and geraniol that help prevent termites. Moreover, lemongrass essential oil is extremely safe, so you can confidently use it in wooden cabinets to help prevent termite infestation.

2.6. Dig Trenches to Prevent Termite Infestation:

According to architect Truong Thanh Trung (T&T Architecture and Interior Design Consulting Company), if not handled properly from the beginning, the appearance of termites in a house is entirely possible. To ensure comprehensive termite prevention, attention should be paid to trenching from the foundation. In particular, digging trenches is considered the most effective method.

3. 8 Effective Methods for Treating Termite Infestation

Termite treatment involves eliminating termites that are causing damage to your furniture. This task should be done as soon as possible to minimize damage. After treating termites, you need to refer to the 6 methods for preventing termite infestation mentioned above to prevent termites from returning.

3.1. Expose Infested Items to Sunlight:

The best way to treat termites is to expose infested items to sunlight for 2-3 days. Termites usually prefer moist, moldy, and dark places, so exposing them to sunlight and drying them thoroughly is one of the most effective methods for termite treatment. However, this method can only be applied to loose furniture that has just been infested by termites.

3.2. Use Kerosene to Treat Termites:

Kerosene is a chemical commonly used to treat termites in folklore. When you detect wood infested with termites, apply kerosene directly to the termite holes and use a sprayer to spray directly into the cracks of kitchen cabinets, hinges, and doors… Doing this continuously for about half a month will treat termites effectively.

3.3. Use Boric Acid to Treat Termites:

Boric acid is a compound commonly found in antibacterial solutions – it is also a chemical that can be used to treat termites. You can use a pack of boric acid powder purchased from a chemical store, mix it with water, and then spray it in places where termites are present, effectively treating termites in wooden furniture.

3.4. Use Salt to Treat Termites:

In folklore, salt is often used to treat termites because this method is quite effective and safe. The treatment is very simple: sprinkle salt on the termite path or directly onto the termite nest, and the termites will move away on their own.

3.5. Use Vinegar and Lemon to Treat Termites:

Using white vinegar mixed with lemon juice to spray on termite nests or areas where termites appear is also an effective and safe method of termite treatment.

3.6. Use Lime to Treat Termites:

In folklore, people also often use lime to treat termites. There are two ways to use it: sprinkle lime directly into termite nests or mix lime with water and pour it into termite nests.

3.7. Use Cardboard to Lure Termites:

Termites often love paper and cardboard. You can use a piece of cardboard to lure them – when they come to eat the cardboard, take it away and burn it, then put another piece of cardboard on. Doing this several times will eliminate all termite nests.

3.8. Use Termite Bait Boxes and Insecticides for Termite Treatment:

If you have tried all the above methods but still cannot eliminate termites, then use termite bait boxes and termite insecticides – available at pest control stores. However, these termite insecticides are usually quite toxic and require careful use, so they are often not suitable for families with young children. You should research the chemicals and read the instructions carefully before using this method.

These are simple and easy-to-apply methods for termite prevention and treatment. If possible, you should prevent termite infestation before completing your home and putting it into use to achieve durability and beauty for your kitchen cabinets.

Cre: happynest

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